Cookie Policy
Last Updated: February 1, 2024
1. Understanding Cookies
Cookies are tiny text files saved on your device (such as a computer, tablet, or smartphone) when you access our website. They enhance your experience by storing your preferences and analyzing how you interact with our site.
These files transfer data to your device’s storage, enabling us to optimize our website and offer a tailored experience by allowing us to:
- Analyze visitor numbers and browsing patterns
- Save your preferences to customize your experience
- Accelerate your navigation and recognize returning users
- Deliver personalized ads based on your interests
2. Categories of Cookies We Use
We employ various types of cookies for distinct purposes:
Cookie Category | Function | Lifespan |
---|---|---|
Necessary for core website operations, security, and user verification | Session or Persistent | |
Store your settings and preferences for a better user experience | Up to 2 years | |
Provide insights into how users engage with our site | Up to 2 years | |
Enable targeted ads and monitor campaign performance | Up to 1 year |
3. Essential Cookies
Essential cookies are critical for the website’s operation and cannot be turned off. They include:
- Security Cookies: Safeguard against cross-site request forgery and other threats
- Authentication Cookies: Maintain your login session
- Cart Cookies: Track items in your shopping cart
- Performance Cookies: Optimize website speed and reliability
4. Functional Cookies
Functional cookies improve your experience by recalling your selections:
- Language Settings: Save your preferred language
- Region Settings: Store your location for tailored content and shipping
- View Preferences: Retain your chosen layout and display options
- Accessibility Options: Preserve settings for users with accessibility needs
5. Analytics Cookies
We use analytics cookies to gain insights into site usage and enhance our offerings:
- Google Analytics: Monitors site traffic, popular content, and user actions
- Site Performance: Detects technical glitches and load times
- Navigation Tracking: Maps how users move through our site
- Campaign Analysis: Evaluates marketing campaign success
All analytics data is anonymized and aggregated to ensure your privacy.
6. Marketing Cookies
Marketing cookies enable us to provide relevant ads and assess their impact:
- Retargeting Cookies: Display tailored ads on external sites
- Social Media Cookies: Support sharing and track engagement on social platforms
- Email Campaigns: Measure email marketing performance
- Affiliate Cookies: Track referrals from partner sites
7. Third-Party Cookies
Certain cookies originate from third-party services integrated into our site:
- Google Analytics: Tracks site performance and usage
- Facebook Pixel: Supports social media ads and conversion tracking
- Payment Gateways: Ensure secure transactions and fraud protection
- Support Tools: Enable live chat and customer assistance
- CDNs: Speed up resource loading for better performance
These services have their own cookie and privacy policies.
8. Controlling Cookie Preferences
You can manage cookies through several methods:
- Browser Controls: Adjust cookie settings in your browser
- Consent Banner: Customize preferences via our cookie consent tool
- Opt-Out Options: Use third-party tools to block advertising cookies
- Incognito Mode: Browse privately to limit cookie storage
Note: Blocking some cookies may impact site functionality and your experience.
9. Cookie Management by Browser
Manage cookies in common browsers as follows:
- Chrome: Settings > Privacy and Security > Cookies and Site Data
- Firefox: Preferences > Privacy & Security > Cookies and Site Data
- Safari: Settings > Privacy > Website Data
- Edge: Settings > Cookies and Site Permissions > Cookies
Mobile browser cookie settings are usually located in privacy or security options.
10. Cookie Storage Duration
Cookies have varying retention periods:
- Session Cookies: Erased when you exit your browser
- Persistent Cookies: Stored until they expire or are manually deleted
- Essential Cookies: Kept as needed for site operations
- Marketing Cookies: Typically expire within 30 days to 1 year
11. Policy Updates
We may revise this Cookie Policy to align with updated practices or legal obligations. When updates occur, we will:
- Revise the "Last Updated" date at the policy’s top
- Inform you via our site or email for significant changes
- Seek renewed consent if legally required
We recommend reviewing this policy regularly to stay updated on our cookie usage.
Have Cookie-Related Queries?
For inquiries about our cookie practices or this policy, reach out to us:
Email: [email protected]
Address: 155, Old Cadel Rd, Mahim West, Mahim, Mumbai, Maharashtra 400016, India